International trade fair delivers multi-national engagement and global opportunities.
As the world’s premier automotive trade fair, Automechanika Frankfurt welcomed exhibitors from 80 countries and drew over 100,000 visitors from 172 nations to the bustling halls of Messe Frankfurt.
Indeed, Comline Group wowed visitors from at least 73 different nations with its fresh, spacious, and highly impactful 120m2 stand. Located in the newly-refurbished Hall 5.1, and highly visible thanks to a suspended canopy, the Comline Group stand was a focal point of interest throughout the international event. The company’s dedicated and experienced team showcased the group brands – Comline, Motaquip and Allied Nippon – and its diverse portfolio of products.
Always distinctive with its bold blue and yellow colour scheme, the Comline brand featured heavily on the stand of its namesake parent company. ‘More than the sum of its parts’ was the Comline brand theme, and its striking presentation aimed to showcase all that the brand has to offer. This started with its product, most notably a showcase dedicated to Comline parts for the Tesla Model 3, but also covered its TecDoc PDS-rated data, customer service, warranty, diverse marketing and growing social following.
Exciting times ahead for Comline Group – and its worldwide customer base!
Comline Group’s participation at Automechanika Frankfurt was strengthened by product demonstrations and a dedicated area for networking and meetings. Overall, the week provided a valuable platform for forging new partnerships and strengthening existing relationships across global markets.
Comline Group General Manager – Marketing and Communications, Leigh Davies, said: “Coming away from Automechanika Frankfurt 2024, the consensus is that this has been the best Frankfurt ever for Comline Group. We were blown away by the positive reaction towards our stand and delighted by the level of interest in our brands and products.
“The event also provided a fantastic opportunity to connect with existing partners and establish new relationships – we’re excited to build on these connections and the momentum gained. We depart with opportunity abound and, once again, Automechanika Frankfurt has delivered for Comline Group.”
